With yesterday seeing the close of London Fashion Week SS15, next season is already looking very bright indeed. From 90s rave neon at Anya Hindmarch to DayGlo underground jungle at Sophia Webster, fans of brightly coloured accessories are in for a treat.
Further strengthening the trend were architectural lines at Roksanda and of course another perfectly pitched presentation from Burberry. Set against the backdrop of a wonderfully spirited performance by up-and-coming British talent James Bay, the kaleidoscope finale was enjoyed by a toe-tapping, trainer-clad Cara Delevigne. Christopher Bailey assured us that colourful trainers are going nowhere for the foreseeable future (queue sigh of relief at Nike), on that you can bet your ass. Another item sure to be a sell out was the book cover print leather pouch as carried by Suki Waterhouse. I would not be disappointed if one found its way into my xmas stocking-just sayin. A personalised version you say? Well yes, if I must.
I enjoyed spending time at Somerset House during London Fashion Weekend and spotted some serious colour blocking, much to my excitement. Perhaps the most charming encounter though was with The Outnet’s SergioShoeHunter, the fancy-footwear finding Sausage Dog star of their LFW social media campaign. Perhaps more importantly it shows the increasingly sophisticated approach brands and retailers are taking to engage their audience digitally. Suckers for dogs in bow ties we may be but the sharing power of cute is not to be sniffed at, even by Sergio.
With a focus on digital innovation, the ambition set out by BFC Chair and BFC Digital and Innovation Pillar President, Peter Fitzgerald is to have 100% of on-schedule designers with e-commerce sites. The current figure stands at 43% and with research from Mintel showing online fashion sales in the UK expected to reach £19 billion by 2019, it’s a smart move from The British Fashion Council. Appealing to a global audience as well as a domestic one is no doubt key to cementing London’s position as the dominant force on the international fashion landscape.
So although we’ve got a cold, wet winter ahead of us next year is already looking bright, both for the accessories themselves and their respective talented designers. Well done London, you did us proud.